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PANDORA

Character & Visual Development // Storyboards // Animation

 

01 // THE PROJECT

Pandora approached ATOMIC D to create an animated series campaign which would promote their new Artist Marketing Platform (AMP). We love character animation and when we learned they wanted the main character to be based on one of their employees, and his band “Stone Dog” we were stoked.

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02 // THE CHALLENGE

The trick with this project was as usual… time. We had five weeks to develop a character illustration style that fit the new Pandora brand, create a look for the animated series that fit the new brand image, illustrate the 5-part series, and get them all animated. It was an insane schedule on it’s own, but to add to it, we were producing a 7-part animated series campaign for Dun & Bradstreet at the same time… now that’s just certifiable!

03 // THE RESULTS

At the end of the day, we “rocked” it. The series represents some of the best work we’ve done in animation, given the parameters. Our clients at Pandora were thrilled, and their CEO commented that it was his favorite Pandora project.