Branding Refresh // Marketing MATERIAL // WEBSITE // PACKAGING // PHOTOGRAPHY // MOTION PICTURE
01 // THE PROJECT
OPSWAT came to us wanting to up their game in video campaigning. This was music to our ears, as concept video is one of our biggest passions. This was the first foray into concept video for OPSWAT. They wanted to break away from the typical corporate videos, and product explainer animations. They wanted to create something that would engage their audience, and motivate them to learn more.
02 // THE APPROACH
OPSWAT is a cyber security company, the kind of company governments work with. They are the real deal. This makes campaigning a challenge. Add to it the serious nature of the cyber security business, and the technical complexity of the product and we really had our work cut out for us. We had to do this right.
We started off by emerging ourselves into their world, we spent a lot of time in their office learning about their products & services, their industry, their clients, and their drink preferences.
Next, we did our own research into the competitive and peripheral landscape. We wanted to see how other companies are talking about themselves in the space, and start to determine how we could help OPSWAT stand out in this highly competitive industry.
03 // solution
Nine months and several bar tabs later we released “Protect Your Tomorrow” -an aspirational, stylized, slice of life with OPSWAT at your side video. The campaign drops this quarter, we are excited to see where it goes, and looking forward to the next happy hour.